- By Tricia M. Williams
People ask me all the time what exactly Social Media Marketing is, and what it’s going to do for them. As soon as I explain the process of Social Media Marketing, from setting up the sites to keeping the content fresh and updated, the next question they ask is “Can’t I do that myself?”.
The answer is kind of. They can do that, but many find that the amount of time that goes into Social Media Marketing is more than they can spare. There is more to this form of advertising than simply posting a few messages and making a few friends. The fact of the matter is that Social Media Marketing is really a full time job. Linking to the right people is critical. Posting the right content is critical. Targeting the right market is critical. Keeping information up to date is the lifeline. It’s the same as website design and SEO marketing strategies- you need the right formula and keywords to get the most bang for your buck. All of that takes an incredible amount of research, just like traditional advertising avenues. Then once you navigate to the right kind of audience, keeping your content interesting and new is a completely different story. With about a million other things to do, who has time for all of that?
With Twitter being as fast paced as it is (and Facebook following in its footsteps), getting buried in the mass amount of tweets and updates is easier than keeping up on the pack. Information being posted on news feeds is voluminous in nature and growing exponentially as more users sign on to join the Social Media masses. Being able to take the time to constantly update your information is a daunting task and can easily consume hours out of the day when others simply have more things to do. Making sure that what you do post is the most valuable, getting to the right markets and getting linked to the right networks is even more time consuming- and you have to do that over and over again to make Social Media Marketing worth the time and investment.
Posting on Facebook and Twitter is a great way to reach new markets and potential new business. Social Media Marketing has definitely burst onto the advertising world as the new “whiz kid”, and it really is. But for many, the time to do it right is time they don’t have, and that’s why we are here to help.
This is swell in terms of search engines. Nada seems to rag upon them than that!Interestingly, this is exactly what was talked about ten years prior at the last hack con about SEO some number of years ago in 1993.