Columbus Ohio Website Design and Affordable Small Business Marketing

-by Tricia Williams (Inspired by Loni Pellow. Let’s all give her a round of applause)

Oh- the Superbowl! The SUPERBOWL! After the ratings from this past soiree of football elites, it’s safe to say that it is vastly more popular than even the Catalina Wine Mixer. I have a soft spot in my heart (Yes, I really do have one!) for the Superbowl for a bunch of reasons, but mostly because A: My Browns, the team I was born to have a masochistic relationship with, will never get there, but still I hope, and B: The Colts, with whom I have smartly developed a healthy relationship were just there, and won a few years ago and C: the commercials!  I mean really, is there nothing more funny than Betty White playing tackle football, or a kid slapping the heck out of some guy for touching his Doritos? Nope. Not in my book!

The Superbowl has traditionally been the Holy Grail of corporate advertisers, and for good reason. Seasonally the Superbowl pulls in a pretty decent amount of viewers (more than the World Series and The NBA Finals), and some might even be tuning in for just the commercials like the vast majority of women in my family. To get a Superbowl spot means you’ve really made it. You can afford the 5 million dollar bill for 30 seconds of notoriety! And traditionally advertisers have been glad to pay it because everyone knows the Superbowl is the top dog of advertising space. The Head Honcho. The El Capitan! The Maestro! The Jim Tressel (O-H!)! The Big Gun!     But……

There’s a new sheriff in town!

Some names are really synonymous with the Superbowl- perennial powerhouses of the advertisement biz. Budweiser, GoDaddy, Doritos- They were all there this year competing for the most lolz (as our intern Trelawny would say). But someone didn’t come to play this year. Who you may ask? Pepsi. Why? Because the smart people at Pepsi finally figured out that instead of blowing their $20 million on approximately 2 minutes of fame for Superbowl ads, they’d reinvest their money into something inevitably more productive- Social Media. Pepsi released a statement that instead of their usual barrage of Superbowl ads, they would invest in a full blown Social Media front. For $20 million they could create one heck of a web presence, really hear what their customers are saying and reach new audiences in a daily basis. With the record breaking viewership the Saints vs. Colts brought in, Pepsi might be kicking themselves a little for not having a greater presence, but their social media efforts will pay off more in the long run.

$20 million might seem like too steep of an amount for your budget, but luckily that’s why there are people like moi out there who offer a great service for the tiniest fraction of the cost- check out our website to learn more.  I’m not here to plug shamelessly, but seriously, if Pepsi is investing that much money into social media and relinquishing some of it’s Superbowl Ad gusto, shouldn’t that tell you something about what social media can do (if done right, I can’t stress that enough!) for your business?

It’s fourth and goal and a blitz is a’comin’. What are you going to do?

Happy Beer Friday!

This entry was posted on Friday, February 12th, 2010 at 2:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.