Columbus Ohio Website Design and Affordable Small Business Marketing

Web links are the basic connector to all relationships on the Internet. They also happen to be an important factor that determines a web page’s ranking, known in the industry as Search Engine Optimization (SEO). This “ranking system” creates a competitive environment that makes launching your online business challenging. In the SEO world, just by being the “new kid” on the internet block counts against you.

Building your internet presence (reputation) takes time. It also takes creating the right strategy that combines excellent key word knowledge and experience, as well as content writing skills. What good is a top-notch ranking for a key word or phrase on your web page if visitors and customers do not choose to stay on the page because it isn’t engaging enough or the page doesn’t provide the information they are searching for?

In order to maintain a successful online business, you will want to attract people to your web page and give them something to interact with. Create fresh, new content on your site in a routine fashion. You will find visitors and established customers will engage with your online business site consistently and often. Quality content is the key to superb online reputation.

Too often, SEOs view optimization as the primary quest to conquer. The majority of their time and effort is spent in key word placement, number of key words, and strategy on a web page yet totally overlook producing high quality of content for visitors to the site. At WOW!brands, Inc., our SEOs produce web sites/pages that contain the right balance of high ranking optimization and high ranking content quality. We produce sites that people want to visit and content that people want to read—pages that are optimized and written well, informative and interesting.

As you can see, with the right direction, strategy and patience, there are many ways to overcome the challenges involving search engine optimization when starting your online business. Like anything else in life, practice makes perfect. Building your internet presence (reputation) takes time and commitment. The best case scenario is to team up with a competent and skilled web development company, such as WOW!brands, Inc.

There has been much ado in the world of marketing recently about the changes Facebook made to its interface.  The main topic of discussion is the addition of the Real-Time Ticker, which takes the emphasis away from the “Like” button and puts more influential power and choice in the hands of the individual user.  It allows the user to
interact with businesses and brands in a more relevant way.  These new changes can present a challenge for marketers, but it can also be more rewarding.

For quite a while, marketers targeted specific audiences that had expressed interest in their product or
service by clicking the “Like” button. Now that the Facebook has placed emphasis the real-time ticker/timeline, marketers need to become more sagaciously creative to compel Facebook users to add a particular business to their Timeline/Ticker.  With the new changes to Facebook, users do not have to “like” a page in order to comment product or service, thus
devaluing the “like.”  This is similar to how engagement changed in the blog world as readers didn’t have to be registered to leave a comment:  It lowers
the bar of entry for participation.

Instead of operating in the promotional mode on Facebook, marketers need to shift gears from promoting a product to retaining the attention of their fans.  Regardless of how you look at it, most pages on Facebook adamantly focus on promoting a product or service.  With the new changes to Facebook, the pages that do well and retain the attention of users and fans, are brands are marketers that produce posts and content that actually retain the user and/or fan’s attention.  Producing content that isn’t pushy or postures, but instead entertains the user or fan even if there is “nothing going on” in the campaign department.

This makes for a better environment for on-line publishers and WOW!brands knows the recipe for success using the new Facebook Timeline and applications.  It is a recipe consisting of creativity, substance and relevancy.  The know-how to integrate a particular brand or product permanently into a user or fan’s shared
history.  This recipe simply “humanizes”a particular brand, product or service.  Marketers that follow this recipe reap the rewards of having their product or service be absorbed
in the lives of targeted Facebook users and fans in a broad way.

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• * Create a site with valuable content, products or services.
• * Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• * Research and use the right keywords/phrases to attract your target customers.
• * Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• * Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• * Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• * Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• * Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• * Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• * Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• * Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• * When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• * When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• * Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

What is conversion SEO?

As the name implies, it is all about converting website visitors to customers.  It’s not enough just to drive traffic to a website and hope.   When developing a marketing strategy, we can’t forget the human factor.  The internet has changed our behavior drastically.   We want results and we want it now!  How many times have you clicked out of a website when you couldn’t find the information you were looking for in the first 5 seconds?  Conversion optimization involves firstly directing the traffic to the most relevant pages.

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you.  Conversion SEO relies on a well planned website architecture.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a “food” section, an “accommodation” section and an “entertainment” section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

Think of your interior pages as landing pages.   Do you have a strong call to action?  Is it clear what you want users to do when they get there?  Often we put our best call to action statements & specials on the home page not thinking there is only one door into your website.  Any effective SEO campaign will land user to the content they are looking for within the site.   The less clicks it takes to a conversion point is always better!

mywebWOW!com Offers Five (5) Brand New Social Media Marketing Packages, Specifically for Start-Ups and Small Business.

mywebWOW!com’s five (5) newly released social media packages offer customers a variety of social media services like foundational account page setup, comprehensive monthly content management, friend and group building, press releases, and blog writing and formatting. But what’s special about mywebWOW!com’s approach to social media isn’t what they do, it’s how they do it.

mywebWOW!com understands that one of the biggest frustrations that entrepreneurs and small business owners experience in social media isn’t setting up a social media account or even getting excited about it. The challenge is how to execute an effective, ongoing social media strategy that attracts and converts customers. The challenge is making social media work for them!

“We believe that our thoughtful packages correct an common problem with social media. While Facebook, LinkedIn, Twitter, etc. are attractive and fun; before now there seemed to be no clear path for startups and small businesses to use them effectively,” says WOW!brands CEO, Andrew Catapano.

Read the Full Press Release Here: http://www.onlineprnews.com/news/161295-1313186001-finally-social-media-marketing-strategies-that-work.html

We are revolutionizing the way Columbus, Ohio website design is being done. From SEO to basic website development and website design, we are giving consumers a fresh approach to building a website as well as a small business. How you may ask? We believe that the most important thing to a results driven web site is collaboration. We make the experience of web design personal from start to finish. Pick up the phone and give us a call, we will always be here to answer. We also believe in the power of SEO and will walk you through every step of the process from choosing effective keywords to social media optimization to getting your pages ranked in Google.

Free website design platforms are great, but that’s all they give you- a website design. You don’t get own your source code, there is no expert integration of SEO keywords, and your generic website design falls flat. You get a robotic website design service with no personal touch and no personal attention. There is a reason why professional website design services exist.  Simply, there’s good website design, and then there’s just website design. You really get what you pay for.

Having mywebWOW!com build your website is a partnership. We  provide you with all the web design service you could ask for at an affordable price. Columbus, Ohio has been good to us. Now we want to be good to Columbus, OH.