Archive for the ‘Columbus Ohio Website Design’ Category

« Older Entries

SEO Challenges of Starting Your New Online Business

Wednesday, November 30th, 2011

Web links are the basic connector to all relationships on the Internet. They also happen to be an important factor that determines a web page’s ranking, known in the industry as Search Engine Optimization (SEO). This “ranking system” creates a competitive environment that makes launching your online business challenging. In the SEO world, just by being the “new kid” on the internet block counts against you.

Building your internet presence (reputation) takes time. It also takes creating the right strategy that combines excellent key word knowledge and experience, as well as content writing skills. What good is a top-notch ranking for a key word or phrase on your web page if visitors and customers do not choose to stay on the page because it isn’t engaging enough or the page doesn’t provide the information they are searching for?

In order to maintain a successful online business, you will want to attract people to your web page and give them something to interact with. Create fresh, new content on your site in a routine fashion. You will find visitors and established customers will engage with your online business site consistently and often. Quality content is the key to superb online reputation.

Too often, SEOs view optimization as the primary quest to conquer. The majority of their time and effort is spent in key word placement, number of key words, and strategy on a web page yet totally overlook producing high quality of content for visitors to the site. At WOW!brands, Inc., our SEOs produce web sites/pages that contain the right balance of high ranking optimization and high ranking content quality. We produce sites that people want to visit and content that people want to read—pages that are optimized and written well, informative and interesting.

As you can see, with the right direction, strategy and patience, there are many ways to overcome the challenges involving search engine optimization when starting your online business. Like anything else in life, practice makes perfect. Building your internet presence (reputation) takes time and commitment. The best case scenario is to team up with a competent and skilled web development company, such as WOW!brands, Inc.

 

Posted in Columbus Ohio Website Design | Comments Off

FACEBOOK CHANGES: WHAT IT MEANS FOR MARKETERS

Wednesday, October 12th, 2011

There has been much ado in the world of marketing recently about the changes Facebook made to its interface.  The main topic of discussion is the addition of the Real-Time Ticker, which takes the emphasis away from the “Like” button and puts more influential power and choice in the hands of the individual user.  It allows the user to
interact with businesses and brands in a more relevant way.  These new changes can present a challenge for marketers, but it can also be more rewarding.

For quite a while, marketers targeted specific audiences that had expressed interest in their product or
service by clicking the “Like” button. Now that the Facebook has placed emphasis the real-time ticker/timeline, marketers need to become more sagaciously creative to compel Facebook users to add a particular business to their Timeline/Ticker.  With the new changes to Facebook, users do not have to “like” a page in order to comment product or service, thus
devaluing the “like.”  This is similar to how engagement changed in the blog world as readers didn’t have to be registered to leave a comment:  It lowers
the bar of entry for participation.

Instead of operating in the promotional mode on Facebook, marketers need to shift gears from promoting a product to retaining the attention of their fans.  Regardless of how you look at it, most pages on Facebook adamantly focus on promoting a product or service.  With the new changes to Facebook, the pages that do well and retain the attention of users and fans, are brands are marketers that produce posts and content that actually retain the user and/or fan’s attention.  Producing content that isn’t pushy or postures, but instead entertains the user or fan even if there is “nothing going on” in the campaign department.

This makes for a better environment for on-line publishers and WOW!brands knows the recipe for success using the new Facebook Timeline and applications.  It is a recipe consisting of creativity, substance and relevancy.  The know-how to integrate a particular brand or product permanently into a user or fan’s shared
history.  This recipe simply “humanizes”a particular brand, product or service.  Marketers that follow this recipe reap the rewards of having their product or service be absorbed
in the lives of targeted Facebook users and fans in a broad way.

Posted in Columbus Ohio Website Design | Comments Off

TIPS TO INCREASE RANKING AND WEBSITE TRAFFIC

Tuesday, September 13th, 2011

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

  • * Create a site with valuable content, products or services.
  • * Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
  • * Research and use the right keywords/phrases to attract your target customers.
  • * Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
  • * Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  • * Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
  • * Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
  • * Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
  • * Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
  • * Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
  • * Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
  • * When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
  • * When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
  • * Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Posted in Columbus Ohio Website Design | Comments Off

Conversion SEO

Thursday, September 8th, 2011

What is conversion SEO?

As the name implies, it is all about converting website visitors to customers.  It’s not enough just to drive traffic to a website and hope.   When developing a marketing strategy, we can’t forget the human factor.  The internet has changed our behavior drastically.   We want results and we want it now!  How many times have you clicked out of a website when you couldn’t find the information you were looking for in the first 5 seconds?  Conversion optimization involves firstly directing the traffic to the most relevant pages.

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you.  Conversion SEO relies on a well planned website architecture.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a “food” section, an “accommodation” section and an “entertainment” section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

Think of your interior pages as landing pages.   Do you have a strong call to action?  Is it clear what you want users to do when they get there?  Often we put our best call to action statements & specials on the home page not thinking there is only one door into your website.  Any effective SEO campaign will land user to the content they are looking for within the site.   The less clicks it takes to a conversion point is always better!

Posted in Columbus Ohio Website Design | Comments Off

FINALLY, SOCIAL MEDIA MARKETING STRATEGIES THAT WORK

Friday, August 12th, 2011

mywebWOW!com Offers Five (5) Brand New Social Media Marketing Packages, Specifically for Start-Ups and Small Business.

mywebWOW!com’s five (5) newly released social media packages offer customers a variety of social media services like foundational account page setup, comprehensive monthly content management, friend and group building, press releases, and blog writing and formatting. But what’s special about mywebWOW!com’s approach to social media isn’t what they do, it’s how they do it.

mywebWOW!com understands that one of the biggest frustrations that entrepreneurs and small business owners experience in social media isn’t setting up a social media account or even getting excited about it. The challenge is how to execute an effective, ongoing social media strategy that attracts and converts customers. The challenge is making social media work for them!

“We believe that our thoughtful packages correct an common problem with social media. While Facebook, LinkedIn, Twitter, etc. are attractive and fun; before now there seemed to be no clear path for startups and small businesses to use them effectively,” says WOW!brands CEO, Andrew Catapano.

Read the Full Press Release Here: http://www.onlineprnews.com/news/161295-1313186001-finally-social-media-marketing-strategies-that-work.html

Posted in Columbus Ohio Website Design | Comments Off

Website Design to Support Your Brand

Saturday, May 1st, 2010

A hot topic for website designers in Columbus Ohio and elsewhere is website usability.  There are commonly accepted standards for website usability, based on studies of human behavior and psychology.  These standards set the parameter of basic website design.  Usability standards generally address four issues:  Accessibility, Navigation, Content, and Branding.  We’ll discuss all four parts in the weeks to come, but today we are going to take a look at how we think about branding with your website.

All usability standards are designed with one premise in mind:  meet the needs of the user.  The company and the web designer who really spend time trying to understand the website visitor, their reasons for visiting, and what they are expecting to get out of the visit will design a better website.  The guidelines just help focus the efforts.

When it comes to the issue of branding, the first thing most potential customers want to know when they come to your site is “Who are you?”  That question is then very quickly followed by “How do you help me?” and “Why should I trust you?”

To answer the “who are you” question, the website usability standards say you should prominently display your logo in the upper left-hand corner of the page.  Americans are taught to read from left to right, top to bottom, so the most important image and words should be in the upper left.  If you are designing for an Asian market, your image and text positioning would be different.

Studies have shown that the eye gravitates to images before words, and photos draw attention the quickest.  Website design usability standards suggest the use of photos whenever possible.  Graphic elements should be spread out over the page, at the top, middle, and bottom, to draw the visitor’s eye into the text.

Your headline and tagline need to grab attention.  Put it in English.  Don’t be overly cute or clever.  You have at most 5 to 8 seconds to capture their attention.  If you can answer the question “How do you help me?” in a clear, captivating tagline, you will be miles ahead of your competition.

The path to the information the visitors seeks should be clear and obvious.  Don’t make the visitor guess where they are supposed to go next.  We’ll discuss this more in our post about navigation, but despite what you may have read that the longer you can keep a customer on your site, the better, if they are on your site getting frustrated because they can’t find what they need, they will leave and never come back.  That’s not the goal.

As for building trust, your site needs to meet the visitor’s expectations.  Misspellings, broken links or slow downloads, all of these issues feed into the website visitor’s first impressions.  It may seem cliché, but most visitors expect to see a tab that says About Us and Contact Us.  These convey a sense that you are legitimate and trustworthy.

After an initial design is done, you need to step back, put yourself in the customer’s shoes, and approach the website’s home page as the potential customer might.  Did you show the customer who you are?  Did you tell them how you could help them?  And are you demonstrating that they can trust you?

We try hard to design usable, visitor-friendly websites. Our Columbus Ohio website design team is here, ready to help build your brand.  We don’t just build your website, we build your business.

Tags: branding, Columbus Ohio website design company, website usability
Posted in branding, Build your website, Columbus Ohio Website Design, website design, website usability | Comments Off

Why Looking for Affordable Small Business Website Design is Not Enough

Monday, April 12th, 2010

In today’s business world, a website is no longer a luxury. It’s a necessity. An affordable small business website design with good content, user-friendly navigation, search engine optimization and strategic promotion can attract viewers and retain customers like no business process that came before. The companies that get it right discover that the true power of the web is its ability to achieve a wide range of business goals faster, cheaper, more effectively, and more profitably than any other method of business acquisition or retention. As a result, the idea of what “affordable small business website design” really means cannot be answered without considering the goals and potential return on investment.

It’s important that any new business establish a business goal for their site. The goal for the site will, in many ways, dictate the budget, content, design, programming, and ongoing maintenance requirements. All of these considerations play into what is “affordable.”

Though there are many variations on the theme, there are typically four types of websites: 1) the electronic business card or brochure, which is designed simply to reinforce the brand (example: http://drnorm.net); 2) the self-service consumer education or customer service portal (example: http://newdirectionscolumbus.com); 3) the direct sales Ecommerce or lead generation model (example: http://makeafrienduniversity.com); and 4) a content site which derives revenue through advertising other’s products or services (example: http://asianuniquetravel.com).

Each model comes with its own challenges, opportunities and costs. For instance, websites designed for Ecommerce or customer service support purposes will typically cost more than a website that is designed as a brand extension because they will require a more robust, more sophisticated backoffice. In an ideal world, there is a simple interface that allows the company to easily add products, promote special offers, changes prices, etc., without the use of an IT programmer. Building that interface will cost money initially. However, a professional Ecommerce sales website, properly designed and promoted, will often cover its development, maintenance, and marketing costs very quickly. The return on investment can be very high and very fast. The brand extension sites, like traditional space advertising, are harder to justify with hard and fast numbers.

While cost has to be a consideration, price alone should not be the determining factor in building a website. Before choosing a website design company, make sure they take the time to get to know you and your business goals. Make sure they are experienced in the type of site you need. Find out what reports they provide and what training they offer. Do they offer services beyond just building the website, like logo and branding design or social media marketing and online promotion services?

Only after you determine your business objectives can you truly evaluate which affordable small business website design team offers you the experience and support you need. At mywebWOW!com, we understand you have choices in selecting a website design company to work with and we encourage you to compare our rates and services with any of our competition. We believe we meet and exceed our customer’s expectations on every level. Click here to get a FREE QUOTE and get started today.

Tags: affordable small business web design, Columbus Ohio website design company, Ohio small business, small business
Posted in Columbus Ohio Website Design, website design | Comments Off

Do You Need a Website Redesign or Better Online Marketing?

Monday, April 5th, 2010

Are you getting the results you want from your current website? If you are like many small business owners, the answer is a resounding “No.” Often, in an attempt to keep the process affordable, small business website design companies try a one-size-fits-all approach to design, and then leave the small business owner on his or her own, trying to figure out what to do next.

More than once, a frustrated small business owner has scrapped their existing website, hired a new website designer, launched a new redesigned website, and ended up with the same lackluster business results. They blame the website designer, but really, it’s not their fault. The business owner simply did not take the time to identify the real problem.

Before embarking on a total website redesign, ask yourself these questions:
- What are my competitors doing with their websites that I am not?
- Is my brand identity represented effectively in my current website?
- Does my current website look professional?

If you are unhappy with the answers to these three questions, then you definitely should consider a complete website redesign. However, if you are satisfied with the answers, you may not need a complete redesign, maybe just a tweak or two. But don’t stop there. Now, ask yourself these questions:

- Is my current website appearing on the first page of search results for targeted keywords?
- Am I reaching my potential customers effectively and are they interacting with the site the way I intended?
- And finally, am I using today’s social media strategies to my best advantage?

If the answers to these questions are “no,” then you may need assistance in creating a search engine optimization strategy, which may involve some website redesign, but not always, and also seek assistance from someone in the areas of online marketing.

The answers to these questions will form the basis of your goals for any website redesign and/or online marketing initiative you undertake and will help you narrow your choices of affordable small business website designers or marketers. Not every website design firm is qualified or equipped to also address your marketing needs, and not every online marketing consultant is able to assist you with search engine optimization or website redesign.

Luckily, mywebWOW!com can do it all. We pride ourselves on being a one-stop shop, and we mean it. We love to design from scratch, but we are equally capable at taking your existing website and making it more search-engine friendly. We can also offer you a wide range of social media management programs and online marketing strategies that will have you saying “WOW!” in no time.

To get started with a website redesign, click here and request a quote. One of our friendly representatives will assess your needs and get you on the path to the website results you deserve.  If you are looking for ways to improve your online marketing, click here.  We’re here to help.

Tags: affordable small business web design, Columbus Ohio website design company, marketing, small business, social media
Posted in Build your website, Business Practices, Columbus Ohio Website Design, marketing, website design | Comments Off

Keyword Selection and Search Engine Optimization

Thursday, March 25th, 2010

If your community is anything like Columbus, Ohio, Search Engine Optimization is all the rage.  There are seminars, webinars, and special events galore on the topic.  On any given night of the week, you can attend some group or organization where the guest speaker is talking about SEO.

So what, exactly, is Search Engine Optimization (SEO)?

On its surface, SEO can seem very complicated, very mysterious.  And in a way, I suppose it is.  But to those of us who understand it, it is simply a strategic process by which a website designer strategically makes the site relevant to a search engine so the site appears highly ranked in the “organic” results (not the paid ads) for a selected keyword.

It all starts with understanding how your potential customer would use a search engine to find you.  The words or phrases they type into a search box are called keywords.  No two people search online exactly alike.  For instance, if someone wanted an SEO expert in their neighborhood, one person might type “Columbus Ohio Search Engine Optimization,” while his daughter would type “Search Engine Optimization Columbus Ohio.”  Yet another person might simply type “Columbus Ohio SEO.”    

For each of those searches, the search engines deliver different results in a different order.  It is this variation in keywords and the resulting organic results that creates opportunity. 

You see, unlike paid advertising where the competitor with the largest bank account can buy  the number one spot, the organic search results don’t rely on how much money you throw at advertising.  Instead, it relies on a strategic mix of website content, internal site link structure, appropriate tags, and external backlinks, all surrounding targeted keywords.  Any website that tried to shut out the competition on every possible keyword variation would end up with a site that no one could use or understand.

The SEO experts here at mywebWOW!com work with you to find keyword variations that have less competition in your field.  We then develop your site so that your content, your links, your tags, any external links, and even your URL address, are all supporting those targeted keywords so you can appear as high in the search results as possible.    

If you are in an extremely competitive business area, you may not be able to get on the first page of Google for “the” phrase.  If you insist on trying to optimize for that phrase, sometimes the best you’ll do is page three or four.  Your efforts will be wasted.  It’s unfortunate, but the fact is that 80% of online searchers never look at the sites beyond the first page of the search results. Ouch. That’s why you need SEO experts like the team at mywebWOW!com to help you find and analyze the keyword variations that you can exploit to get first page search results.  It’s better to be on the first page of the search results on a keyword variation that is not searched often than to be on page four of the search results for the most popular search phrase.

Our goal is to build your website in such a way that your customers find it in search engine results, will click on the link, and will do business with you.  That’s our goal for you – we want to build more than your website, we want to build your business.

To get started today, simply click here.

Tags: Columbus Ohio website design company, Search engine optimization, SEO
Posted in Build your website, Columbus Ohio Website Design, keywords, Search engine optimization, SEO, website design | 1 Comment »

Why We Trump Free Web Design Platforms

Friday, February 26th, 2010

We are revolutionizing the way Columbus, Ohio website design is being done. From SEO to basic website development and website design, we are giving consumers a fresh approach to building a website as well as a small business. How you may ask? We believe that the most important thing to a results driven web site is collaboration. We make the experience of web design personal from start to finish. Pick up the phone and give us a call, we will always be here to answer. We also believe in the power of SEO and will walk you through every step of the process from choosing effective keywords to social media optimization to getting your pages ranked in Google.

Free website design platforms are great, but that’s all they give you- a website design. You don’t get own your source code, there is no expert integration of SEO keywords, and your generic website design falls flat. You get a robotic website design service with no personal touch and no personal attention. There is a reason why professional website design services exist.  Simply, there’s good website design, and then there’s just website design. You really get what you pay for.

Having mywebWOW!com build your website is a partnership. We  provide you with all the web design service you could ask for at an affordable price. Columbus, Ohio has been good to us. Now we want to be good to Columbus, OH.

Posted in Columbus Ohio Website Design | Comments Off

SEO Good News Travels Fast!

Friday, January 29th, 2010

Our SEO client PCHSlive.com had yielded great traffic generating success so fast that another health care service provider Frontier Health Care Serviced wanted a piece of that action!  Actions speak louder than words.  Dollar for dollar, SEO websites usually generated the greatest return on your marketing investment.  So, give us a call today and inquire about what we can do for you!

Tags: SEO
Posted in Columbus Ohio Website Design | Comments Off

Can Traditional Advertising and Social Media Peacefully Co-Exist?

Sunday, December 13th, 2009

Traditional advertising and social media marketing are two completely separate entities, right? Traditional advertising is one-way communication comprised of marketing collateral, print, and broadcast materials, while social media is a two-way communication where you go where they are and interact. In social media marketing, we’re taught to tread lightly, listen first before we speak, and get to know people first – in other words, you need to shake the consumer’s hand before you reach for their wallet. But at what point is it ok to blatantly and directly sell people?

Let’s explore social media marketing a fit further, specifically blogs. Isn’t a blog an indirect sales pitch? Bloggers write with the ultimate goal of establishing themselves or their brand as a leader. That, arguably, is advertising, as the article is being placed and promoted on the various platforms for readers to find, notice, and read. This seems all too similar to creating a print ad and placing it in various publications for buyers to find, notice and react. Blogs, we know, are only one part of social media marketing but this is not where the similarities end.

Traditional advertising invites and welcomes people to their brick and mortar or online store to buy what is advertised, in addition to encouraging the consumer to see what else they have to offer. Social Media Marketing is about creating profiles on the various platforms to also invite and welcome people to learn about who you are and what you have to offer.

There is a difference, though. Social media provides an opportunity to interact, where that opportunity does not typically exist with traditional advertising.

So can the two media peacefully co-exist? Absolutely, provided both are done strategically and with the understanding that they are two very different tools that work beautifully in tandem, but not in place of each other.

Tags: social media
Posted in Columbus Ohio Website Design | Comments Off

Social Media: the Rules of Engagement for Small Businesses

Sunday, November 22nd, 2009

Many marketers forget that they should not be marketing to themselves, particularly when it comes to social media. The key to social media marketing is that if you are going to engage in it, you need to do so because it makes sense to your business. Online marketing can be a terrific thing when done correctly, but one size does not necessarily fit all.

Social media rock star Chris Brogan says that there are five things every small business owner should do online immediately:

  • Start a blog. Yes, blogs are cheap and easy. Should every business blog? Probably not.
  • Start listening. In other words, find out what others are saying about you. Fair enough – recon is always a good idea.
  • Try Twitter OR Facebook. These are both great ways to find potential business, but choosing one of these vehicles must be strategic – go where your customers are.
  • Get the word out. If you’re going to blog or have a social media presence, you need to let people know you’re out there, whether you’re putting your blog’s URL in your email’s signature line or your Twitter ID on your business card. I’m very fond of referencing the line about the proverbial tree in the forest – if no one knows how to find your blog, does it really matter how brilliantly it’s written?
  • Try moving the needle. Invite social media-types into your world by enticing them with promotions and let them promote you through good word-of-mouth.

Tags: promotion
Posted in Columbus Ohio Website Design | Comments Off

How to Prioritize Your Social Media Time

Sunday, November 15th, 2009

Let’s be honest – time is precious and we can’t spend as much time on social media as we’d like to, especially if we want these marketing tools to work. The key, like anything, is organization and setting priorities so you optimize your time spent. How should you prioritize? Here is a list of factors to consider.

Periodically review your RSS feeds. It’s so easy with all the tools out there to subscribe to something you think might have value long term, but suddenly realize that you can get the same information somewhere else, plus some of the original article/topics that got you to subscribe in the first place come infrequently. Purge some of these that are not as relevant as I once thought.

Focus on your niche. There is so much info on the Internet that it could easily overwhelm you. Instead, focus on your core markets/interests and spend more time on those trusted sites.

Monitor your time. While your time is limited, it seems as though everyone is asking you to do more and more. The Internet can easily suck you in and, despite your intentions, you’ve wasted hours instead of minutes. Be aware of your time and use it wisely.

Skimming is Essential. As much as you would love to be all things to all people, truthfully, you cannot. There simply is not enough time in the day to read everything, so you need to master the art of skimming articles quickly to see if they are really what you’re looking for. Yin 30 seconds, you should be able to skim an article and determine whether or not it’s of interest to you.

Who’s watching/reading you? If you blog, there are metrics in place that allow you to monitor views. Look at these periodically and focus your efforts on those topics where you’re getting the most action.

Tags: social media
Posted in Columbus Ohio Website Design | Comments Off

The Cardinal Rule of Twitter

Sunday, November 8th, 2009

As you use social media, your immediate goal is to grow your network as you promote your product. At the same time, you should seek out others to follow, ideally based upon a common interest, industry, profession, location, etc. You will also be sending out tweets that relate to what you do and those like interests of your prospective followers and clients – those messages should also have keywords included so that potential followers will find you in their searches.

However, the way in which many people and companies attract followers is their downfall. Many people set up their account and then start following as many people as possible indiscriminately in hopes that those people will in turn follow them back. They’re easy to spot – they’re the people who are following 5,000 people and only have 1 follower. Another equally easy to spot user is the one with insanely high follower and follow numbers. For example, if the Acme Widget Corporation has 5,145 followers, but also follows 4,989, then Acme may have a largely artificial following. Do 5,100 people really care what Acme has to say? Does Acme really spend his hours and days tracking the tweets of 5,000 followers? Not likely. Acme is just one of 5,000 users trapped – everyone seems to be talking, but no one is listening.

Instead, you should cultivate a natural following – Follow someone on Twitter because you care about what they have to say, and they have a genuine interest in you. If someone tweets a question describing a problem or need to which you may have the solution, you have an opportunity to help someone else. The more questions you answer, the more people you serve and the stronger your reputation and your following will become.

How do people find you? Content is king – post over the course of each day, but don’t blast out a dozen tweets within a short time – it can be like being the loudest and most obnoxious person in the room. Focus on a handful of topics – in the morning, post about the latest good news impacting your local community; afternoon, focus on your industry or an aspect of your profession; evening tweets can be more laid back—with content that might be entertaining or thought-provoking. Plan out your strategy – but keep it simple and always deliver value at every opportunity.

Tags: twitter
Posted in Columbus Ohio Website Design | Comments Off

New Website Design Client Press Release: www.NoahsToo.com

Sunday, November 1st, 2009

Noah’s Too – known for their innovative Columbus Ohio dog boarding establishment, is more than just your run-of-the-mill kennel.  Pet pampering is their specialty and they we looking for a means to spread the word via internet.  Doggie Day Care and Doggie Day Camp and just a few of the terms they like to use to describe their service.  They came to mywebWOW! for a solution.

Now they are an established presence for the term “Columbus Ohio Kennel” and working their way up through the Google rankings for dog boarding.  Now their potential clients know that they exist!

You just can’t assume that just because you put a website online people will find your business.  Proper website design and SEO implementation can make all the difference in the world!

Tags: New Business
Posted in Columbus Ohio Website Design | Comments Off

How to Use Facebook to Generate Leads

Friday, October 16th, 2009

Social media specialists advise businesses to be selective in what social platforms they use to promote their brands, especially since each business is unique. Many brands are turning to Facebook to generate brand loyalty, but the problem is that most B2B companies don’t really know what Facebook is capable of doing for them. With proper use of Facebook, you can engage fans and provide value, while also driving business.

How can put Facebook to work for you?

Generate Leads through E-mail subscriptions. By including an e-mail subscription form in the sidebar of your Facebook page, you have another tool at your disposal to build your e-mail newsletter list and leverage that newsletter to generate sales.

Provide a Special Offer or Link to Customer Support. Typically, users won’t go to your fan page unless they’re specifically looking for a product or they are unusually brand-loyal, so why not give them a reason to come to your page with a special offer or a free trial? Start a live chat with users or let them know how they can call a customer service representative with their questions. Contact with an actual human being can help generate quality leads that could translate into sales.

Mix Paid Content and Free Content. Don’t give it all away upfront, instead, tease with some free content, which then encourages users to take that first step to make a purchase. While those purchases and event registrations generate income, they have even more value as leads to develop new client business by encouraging people to upgrade. Remember: a lead is not just a name or an email address. It is a person who is actively seeking information about your product.

Tags: facebook
Posted in Columbus Ohio Website Design | Comments Off

Integrated WordPress Blog Design

Saturday, August 15th, 2009

Do you want something that very few other website design companies in Columbus Ohio are offering?  Something that not only only drives people to your website, something that adds SEO (Search Engine Optimization), something that is not only stylish, but also function?  How about a WordPress blog that also matches the styling template of the rest of your website?

What am I talking about?  This blog at Columbus Ohio DUI Lawyer website answers that question!  Not only do you have the full function of a WordPress blog, but also you can maintain your company branding throughout your site, add in company logos, but also additional advertising?  Slick, huh?

AS blogging becomes more and more popular, our client’s have expressed their desire to add this kind of functionality to theirsmall business website.  No longer is it just a means for a “hobbiest” to ramble on about their personal life, interests, political views and si on; but now is a means for small businesses to announce specials, organizational moves, or introduction of new services to their present and potential clientele base.  Go visit the link listed about as a functioning example of the capability, and let us know what you think!

This is just another aspect of mywebWOW! giving you more bang for the buck, setting us apart for other small business website design companies in Columbus, OH, and striving to give our clients what they need!  Call today to discuss your new website design ideas!

Posted in Columbus Ohio Website Design | Comments Off

mywebWOW! is proud to launch Columbus-Ohio-DUI-Lawyer.com!

Wednesday, July 15th, 2009

Are you in need of a Columbus Ohio DUI lawyer?  One of our newest clients is now offering their services online known as:  Columbus-Ohio-DUI-Lawyer.com!

These attorneys are not new at offering great legal representation to those of you that my require the use of their services, they are just new at advertising their great service on the world wide web.  This allows them to spend their time at performing their vital service and let the Internet market their services in a powerful, but non-intrusive, manner.

Go ahead and check them out!  It’s free and you are under no obligation to contact them, but of course, they would prefer that you did so, should you have a the misfortune of having a legal entanglement.

Tags: affordable small business web design
Posted in Columbus Ohio Website Design | Comments Off

mywebWOW! Announces a New Makeover!

Wednesday, July 8th, 2009

In our never ending march in becoming the #1 website design company in Columbus Ohio, it has been determined that our website (www.mywebwow.com) was due for a re-design.  We  are offering new services and further expanding our current services in order to better serve our current clientele, along with attracting new customers, that were unaware of all the affordable small business services that we offer.

The plan is to better organize the site, make it more graphically appealing along with introducing are ever increasing staff.  You have to remember, not only does our Columbus Ohio website desing company offer affordable small business web desing solutions, we also have a full repertoire of services that will make you small business more competitive in these trying economic times.

It is also good, for SEO reasons, to “stir” things up a bit, to give Google and other search engines a reason to take another look and re-index your site.  New and fresh content is just one of many things we suggest in bringing your ranking up.

Please stop by soon, checkout the updates, and tell up what you think!

Posted in Columbus Ohio Website Design, Company Info | Comments Off

« Older Entries