Let’s be honest – time is precious and we can’t spend as much time on social media as we’d like to, especially if we want these marketing tools to work. The key, like anything, is organization and setting priorities so you optimize your time spent. How should you prioritize? Here is a list of factors to consider.
Periodically review your RSS feeds. It’s so easy with all the tools out there to subscribe to something you think might have value long term, but suddenly realize that you can get the same information somewhere else, plus some of the original article/topics that got you to subscribe in the first place come infrequently. Purge some of these that are not as relevant as I once thought.
Focus on your niche. There is so much info on the Internet that it could easily overwhelm you. Instead, focus on your core markets/interests and spend more time on those trusted sites.
Monitor your time. While your time is limited, it seems as though everyone is asking you to do more and more. The Internet can easily suck you in and, despite your intentions, you’ve wasted hours instead of minutes. Be aware of your time and use it wisely.
Skimming is Essential. As much as you would love to be all things to all people, truthfully, you cannot. There simply is not enough time in the day to read everything, so you need to master the art of skimming articles quickly to see if they are really what you’re looking for. Yin 30 seconds, you should be able to skim an article and determine whether or not it’s of interest to you.
Who’s watching/reading you? If you blog, there are metrics in place that allow you to monitor views. Look at these periodically and focus your efforts on those topics where you’re getting the most action.
Tags: social media