Social media specialists advise businesses to be selective in what social platforms they use to promote their brands, especially since each business is unique. Many brands are turning to Facebook to generate brand loyalty, but the problem is that most B2B companies don’t really know what Facebook is capable of doing for them. With proper use of Facebook, you can engage fans and provide value, while also driving business.
How can put Facebook to work for you?
Generate Leads through E-mail subscriptions. By including an e-mail subscription form in the sidebar of your Facebook page, you have another tool at your disposal to build your e-mail newsletter list and leverage that newsletter to generate sales.
Provide a Special Offer or Link to Customer Support. Typically, users won’t go to your fan page unless they’re specifically looking for a product or they are unusually brand-loyal, so why not give them a reason to come to your page with a special offer or a free trial? Start a live chat with users or let them know how they can call a customer service representative with their questions. Contact with an actual human being can help generate quality leads that could translate into sales.
Mix Paid Content and Free Content. Don’t give it all away upfront, instead, tease with some free content, which then encourages users to take that first step to make a purchase. While those purchases and event registrations generate income, they have even more value as leads to develop new client business by encouraging people to upgrade. Remember: a lead is not just a name or an email address. It is a person who is actively seeking information about your product.
Tags: facebook