Building your internet presence (reputation) takes time. It also takes creating the right strategy that combines excellent key word knowledge and experience, as well as content writing skills. What good is a top-notch ranking for a key word or phrase on your web page if visitors and customers do not choose to stay on the page because it isn’t engaging enough or the page doesn’t provide the information they are searching for?

In order to maintain a successful online business, you will want to attract people to your web page and give them something to interact with. Create fresh, new content on your site in a routine fashion. You will find visitors and established customers will engage with your online business site consistently and often. Quality content is the key to superb online reputation.

Too often, SEOs view optimization as the primary quest to conquer. The majority of their time and effort is spent in key word placement, number of key words, and strategy on a web page yet totally overlook producing high quality of content for visitors to the site. At WOW!brands, Inc., our SEOs produce web sites/pages that contain the right balance of high ranking optimization and high ranking content quality. We produce sites that people want to visit and content that people want to read—pages that are optimized and written well, informative and interesting.

As you can see, with the right direction, strategy and patience, there are many ways to overcome the challenges involving search engine optimization when starting your online business. Like anything else in life, practice makes perfect. Building your internet presence (reputation) takes time and commitment. The best case scenario is to team up with a competent and skilled web development company, such as WOW!brands, Inc.

For quite a while, marketers targeted specific audiences that had expressed interest in their product or
service by clicking the “Like” button. Now that the Facebook has placed emphasis the real-time ticker/timeline, marketers need to become more sagaciously creative to compel Facebook users to add a particular business to their Timeline/Ticker.  With the new changes to Facebook, users do not have to “like” a page in order to comment product or service, thus
devaluing the “like.”  This is similar to how engagement changed in the blog world as readers didn’t have to be registered to leave a comment:  It lowers
the bar of entry for participation.

Instead of operating in the promotional mode on Facebook, marketers need to shift gears from promoting a product to retaining the attention of their fans.  Regardless of how you look at it, most pages on Facebook adamantly focus on promoting a product or service.  With the new changes to Facebook, the pages that do well and retain the attention of users and fans, are brands are marketers that produce posts and content that actually retain the user and/or fan’s attention.  Producing content that isn’t pushy or postures, but instead entertains the user or fan even if there is “nothing going on” in the campaign department.

This makes for a better environment for on-line publishers and WOW!brands knows the recipe for success using the new Facebook Timeline and applications.  It is a recipe consisting of creativity, substance and relevancy.  The know-how to integrate a particular brand or product permanently into a user or fan’s shared
history.  This recipe simply “humanizes”a particular brand, product or service.  Marketers that follow this recipe reap the rewards of having their product or service be absorbed
in the lives of targeted Facebook users and fans in a broad way.

• * Create a site with valuable content, products or services.
• * Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• * Research and use the right keywords/phrases to attract your target customers.
• * Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• * Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• * Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• * Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• * Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• * Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• * Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• * Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• * When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• * When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• * Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

As the name implies, it is all about converting website visitors to customers.  It’s not enough just to drive traffic to a website and hope.   When developing a marketing strategy, we can’t forget the human factor.  The internet has changed our behavior drastically.   We want results and we want it now!  How many times have you clicked out of a website when you couldn’t find the information you were looking for in the first 5 seconds?  Conversion optimization involves firstly directing the traffic to the most relevant pages.

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you.  Conversion SEO relies on a well planned website architecture.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a “food” section, an “accommodation” section and an “entertainment” section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

Think of your interior pages as landing pages.   Do you have a strong call to action?  Is it clear what you want users to do when they get there?  Often we put our best call to action statements & specials on the home page not thinking there is only one door into your website.  Any effective SEO campaign will land user to the content they are looking for within the site.   The less clicks it takes to a conversion point is always better!

mywebWOW!com’s five (5) newly released social media packages offer customers a variety of social media services like foundational account page setup, comprehensive monthly content management, friend and group building, press releases, and blog writing and formatting. But what’s special about mywebWOW!com’s approach to social media isn’t what they do, it’s how they do it.

mywebWOW!com understands that one of the biggest frustrations that entrepreneurs and small business owners experience in social media isn’t setting up a social media account or even getting excited about it. The challenge is how to execute an effective, ongoing social media strategy that attracts and converts customers. The challenge is making social media work for them!

“We believe that our thoughtful packages correct an common problem with social media. While Facebook, LinkedIn, Twitter, etc. are attractive and fun; before now there seemed to be no clear path for startups and small businesses to use them effectively,” says WOW!brands CEO, Andrew Catapano.

Read the Full Press Release Here: http://www.onlineprnews.com/news/161295-1313186001-finally-social-media-marketing-strategies-that-work.html

All usability standards are designed with one premise in mind:  meet the needs of the user.  The company and the web designer who really spend time trying to understand the website visitor, their reasons for visiting, and what they are expecting to get out of the visit will design a better website.  The guidelines just help focus the efforts.

When it comes to the issue of branding, the first thing most potential customers want to know when they come to your site is “Who are you?”  That question is then very quickly followed by “How do you help me?” and “Why should I trust you?”

To answer the “who are you” question, the website usability standards say you should prominently display your logo in the upper left-hand corner of the page.  Americans are taught to read from left to right, top to bottom, so the most important image and words should be in the upper left.  If you are designing for an Asian market, your image and text positioning would be different.

Studies have shown that the eye gravitates to images before words, and photos draw attention the quickest.  Website design usability standards suggest the use of photos whenever possible.  Graphic elements should be spread out over the page, at the top, middle, and bottom, to draw the visitor’s eye into the text.

Your headline and tagline need to grab attention.  Put it in English.  Don’t be overly cute or clever.  You have at most 5 to 8 seconds to capture their attention.  If you can answer the question “How do you help me?” in a clear, captivating tagline, you will be miles ahead of your competition.

The path to the information the visitors seeks should be clear and obvious.  Don’t make the visitor guess where they are supposed to go next.  We’ll discuss this more in our post about navigation, but despite what you may have read that the longer you can keep a customer on your site, the better, if they are on your site getting frustrated because they can’t find what they need, they will leave and never come back.  That’s not the goal.

As for building trust, your site needs to meet the visitor’s expectations.  Misspellings, broken links or slow downloads, all of these issues feed into the website visitor’s first impressions.  It may seem cliché, but most visitors expect to see a tab that says About Us and Contact Us.  These convey a sense that you are legitimate and trustworthy.

After an initial design is done, you need to step back, put yourself in the customer’s shoes, and approach the website’s home page as the potential customer might.  Did you show the customer who you are?  Did you tell them how you could help them?  And are you demonstrating that they can trust you?

We try hard to design usable, visitor-friendly websites. Our Columbus Ohio website design team is here, ready to help build your brand.  We don’t just build your website, we build your business.

It’s important that any new business establish a business goal for their site. The goal for the site will, in many ways, dictate the budget, content, design, programming, and ongoing maintenance requirements. All of these considerations play into what is “affordable.”

Though there are many variations on the theme, there are typically four types of websites: 1) the electronic business card or brochure, which is designed simply to reinforce the brand (example: http://drnorm.net); 2) the self-service consumer education or customer service portal (example: http://newdirectionscolumbus.com); 3) the direct sales Ecommerce or lead generation model (example: http://makeafrienduniversity.com); and 4) a content site which derives revenue through advertising other’s products or services (example: http://asianuniquetravel.com).

Each model comes with its own challenges, opportunities and costs. For instance, websites designed for Ecommerce or customer service support purposes will typically cost more than a website that is designed as a brand extension because they will require a more robust, more sophisticated backoffice. In an ideal world, there is a simple interface that allows the company to easily add products, promote special offers, changes prices, etc., without the use of an IT programmer. Building that interface will cost money initially. However, a professional Ecommerce sales website, properly designed and promoted, will often cover its development, maintenance, and marketing costs very quickly. The return on investment can be very high and very fast. The brand extension sites, like traditional space advertising, are harder to justify with hard and fast numbers.

While cost has to be a consideration, price alone should not be the determining factor in building a website. Before choosing a website design company, make sure they take the time to get to know you and your business goals. Make sure they are experienced in the type of site you need. Find out what reports they provide and what training they offer. Do they offer services beyond just building the website, like logo and branding design or social media marketing and online promotion services?

Only after you determine your business objectives can you truly evaluate which affordable small business website design team offers you the experience and support you need. At mywebWOW!com, we understand you have choices in selecting a website design company to work with and we encourage you to compare our rates and services with any of our competition. We believe we meet and exceed our customer’s expectations on every level. Click here to get a FREE QUOTE and get started today.

Are you getting the results you want from your current website? If you are like many small business owners, the answer is a resounding “No.” Often, in an attempt to keep the process affordable, small business website design companies try a one-size-fits-all approach to design, and then leave the small business owner on his or her own, trying to figure out what to do next.

More than once, a frustrated small business owner has scrapped their existing website, hired a new website designer, launched a new redesigned website, and ended up with the same lackluster business results. They blame the website designer, but really, it’s not their fault. The business owner simply did not take the time to identify the real problem.

Before embarking on a total website redesign, ask yourself these questions:
- What are my competitors doing with their websites that I am not?
- Is my brand identity represented effectively in my current website?
- Does my current website look professional?

If you are unhappy with the answers to these three questions, then you definitely should consider a complete website redesign. However, if you are satisfied with the answers, you may not need a complete redesign, maybe just a tweak or two. But don’t stop there. Now, ask yourself these questions:

- Is my current website appearing on the first page of search results for targeted keywords?
- Am I reaching my potential customers effectively and are they interacting with the site the way I intended?
- And finally, am I using today’s social media strategies to my best advantage?

If the answers to these questions are “no,” then you may need assistance in creating a search engine optimization strategy, which may involve some website redesign, but not always, and also seek assistance from someone in the areas of online marketing.

The answers to these questions will form the basis of your goals for any website redesign and/or online marketing initiative you undertake and will help you narrow your choices of affordable small business website designers or marketers. Not every website design firm is qualified or equipped to also address your marketing needs, and not every online marketing consultant is able to assist you with search engine optimization or website redesign.

Luckily, mywebWOW!com can do it all. We pride ourselves on being a one-stop shop, and we mean it. We love to design from scratch, but we are equally capable at taking your existing website and making it more search-engine friendly. We can also offer you a wide range of social media management programs and online marketing strategies that will have you saying “WOW!” in no time.

To get started with a website redesign, click here and request a quote. One of our friendly representatives will assess your needs and get you on the path to the website results you deserve.  If you are looking for ways to improve your online marketing, click here.  We’re here to help.

So what, exactly, is Search Engine Optimization (SEO)?

On its surface, SEO can seem very complicated, very mysterious.  And in a way, I suppose it is.  But to those of us who understand it, it is simply a strategic process by which a website designer strategically makes the site relevant to a search engine so the site appears highly ranked in the “organic” results (not the paid ads) for a selected keyword.

It all starts with understanding how your potential customer would use a search engine to find you.  The words or phrases they type into a search box are called keywords.  No two people search online exactly alike.  For instance, if someone wanted an SEO expert in their neighborhood, one person might type “Columbus Ohio Search Engine Optimization,” while his daughter would type “Search Engine Optimization Columbus Ohio.”  Yet another person might simply type “Columbus Ohio SEO.”    

For each of those searches, the search engines deliver different results in a different order.  It is this variation in keywords and the resulting organic results that creates opportunity. 

You see, unlike paid advertising where the competitor with the largest bank account can buy  the number one spot, the organic search results don’t rely on how much money you throw at advertising.  Instead, it relies on a strategic mix of website content, internal site link structure, appropriate tags, and external backlinks, all surrounding targeted keywords.  Any website that tried to shut out the competition on every possible keyword variation would end up with a site that no one could use or understand.

The SEO experts here at mywebWOW!com work with you to find keyword variations that have less competition in your field.  We then develop your site so that your content, your links, your tags, any external links, and even your URL address, are all supporting those targeted keywords so you can appear as high in the search results as possible.    

If you are in an extremely competitive business area, you may not be able to get on the first page of Google for “the” phrase.  If you insist on trying to optimize for that phrase, sometimes the best you’ll do is page three or four.  Your efforts will be wasted.  It’s unfortunate, but the fact is that 80% of online searchers never look at the sites beyond the first page of the search results. Ouch. That’s why you need SEO experts like the team at mywebWOW!com to help you find and analyze the keyword variations that you can exploit to get first page search results.  It’s better to be on the first page of the search results on a keyword variation that is not searched often than to be on page four of the search results for the most popular search phrase.

Our goal is to build your website in such a way that your customers find it in search engine results, will click on the link, and will do business with you.  That’s our goal for you – we want to build more than your website, we want to build your business.

To get started today, simply click here.

Free website design platforms are great, but that’s all they give you- a website design. You don’t get own your source code, there is no expert integration of SEO keywords, and your generic website design falls flat. You get a robotic website design service with no personal touch and no personal attention. There is a reason why professional website design services exist.  Simply, there’s good website design, and then there’s just website design. You really get what you pay for.

Having mywebWOW!com build your website is a partnership. We  provide you with all the web design service you could ask for at an affordable price. Columbus, Ohio has been good to us. Now we want to be good to Columbus, OH.