Are you getting the results you want from your current website? If you are like many small business owners, the answer is a resounding “No.” Often, in an attempt to keep the process affordable, small business website design companies try a one-size-fits-all approach to design, and then leave the small business owner on his or her own, trying to figure out what to do next.
More than once, a frustrated small business owner has scrapped their existing website, hired a new website designer, launched a new redesigned website, and ended up with the same lackluster business results. They blame the website designer, but really, it’s not their fault. The business owner simply did not take the time to identify the real problem.
Before embarking on a total website redesign, ask yourself these questions:
- What are my competitors doing with their websites that I am not?
- Is my brand identity represented effectively in my current website?
- Does my current website look professional?
If you are unhappy with the answers to these three questions, then you definitely should consider a complete website redesign. However, if you are satisfied with the answers, you may not need a complete redesign, maybe just a tweak or two. But don’t stop there. Now, ask yourself these questions:
- Is my current website appearing on the first page of search results for targeted keywords?
- Am I reaching my potential customers effectively and are they interacting with the site the way I intended?
- And finally, am I using today’s social media strategies to my best advantage?
If the answers to these questions are “no,” then you may need assistance in creating a search engine optimization strategy, which may involve some website redesign, but not always, and also seek assistance from someone in the areas of online marketing.
The answers to these questions will form the basis of your goals for any website redesign and/or online marketing initiative you undertake and will help you narrow your choices of affordable small business website designers or marketers. Not every website design firm is qualified or equipped to also address your marketing needs, and not every online marketing consultant is able to assist you with search engine optimization or website redesign.
Luckily, mywebWOW!com can do it all. We pride ourselves on being a one-stop shop, and we mean it. We love to design from scratch, but we are equally capable at taking your existing website and making it more search-engine friendly. We can also offer you a wide range of social media management programs and online marketing strategies that will have you saying “WOW!” in no time.
To get started with a website redesign, click here and request a quote. One of our friendly representatives will assess your needs and get you on the path to the website results you deserve. If you are looking for ways to improve your online marketing, click here. We’re here to help.