What is Digital Marketing?
You’ve heard the term “digital marketing” a lot over the past decade. Maybe you’re being hounded by your Marketing Director who is constantly telling you that your company HAS to do it. But, if you’re like the majority of business owners and executives, you’re too busy running your company to look into it. You may not really understand what this broad term even means.
That’s okay. We want to change that, because, well, we’re kind of passionate about digital marketing. So let us explain what the term means.
According to Wikipedia, who happens to have a very accurate definition of the term, Digital Marketing
“Is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.”
In simpler terms, Digital Marketing delivers on all of the normal marketing goals a business might have, but carries out the marketing tasks on the internet in order to achieve those goals. And let’s be honest, the Internet is where your customers go for just about everything these days.
But we can break this down even farther for you. In addition to utilizing your website, we believe that Digital Marketing is effectively achieved by operating in nine different channels. We call these channels “The Divine 9” and they include
- Marketing Strategy
- Conversion Optimization (UI/UX)
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click)
- Email Marketing
- Content Creation
- Social Media
- Video & Photo
- Analytics & Reporting
By operating in these nine channels, we are able to carry out the marketing tasks that reach your target audience online and work to convert leads into customers. Today, you can’t simply “do” marketing without considering digital. This means you have to think about your website, mobile, social, and so many other aspects that now affect every one of our lives every day.
So, if you’re ready to talk Digital Marketing Strategy, we’re here to help. At mywebwow, we work with business owners and internal Marketing teams or personnel to move brands, just like yours, in the right direction in the digital space each and every day. And we would be thrilled to do the same for you!